Brazil Fest

This visual identity was created for Brazil Fest, the first festival of Brazil culture in Czech Republic. Music, dance, art, photography, cuisine – all facets of Brazil during one event, supported by Brazil Ministry of Tourism.

Bold prominent logo works as a key element of the identity. It absorbs several iconic symbols of Brazil to reflect multiplicity and vivid character of this country and festival atmosphere of the event. Each year/season logo can have new edition with different implemented symbols to keep novelty and consistent recognition in the same time.

Main color palette exploits colors of Brazil national flag (yellow, green, blue) to be immediately recognized. But identity supposes to use also quite wide range of bright and saturated colors to create cheerful and sunny mood.