Brand and Corporate Identity, Packaging Design
Creative concept works with a stylized image of outstretched wings, and their symbolic meanings that manifest values, which the Czech Republic wants to follow in his presidential role.
The proposal serves wings as a symbol of freedom and the free, unhindered movement, as a means to ease the crossing of borders and barriers, which when viewed from the bottom often seem insurmountable. The wings are also a symbol of protection and security that would be provided by the union to its members.
Wings clamped at a sharp angle and perspective display of the logo available to represent the dynamism and active movement forward - to the future of the European Union. Using the Czech national colors then shows that the Czech Republic wants to be confident in the direction of the leader. Reflections at the ends of the wings symbolize reflection - the ability to perceive and reflect reality in decision-making on EU matters, transparency of both wings then underscores the willingness of maximum openness. Meaninful element is the overlap and connection of the wings, which represents the cooperation and unity of the Union.