Linteo

In the beginning of 2014 Linteo approached us with the task of rethinking, redesigning and completing their portfolio, a portfolio including approximately 100 paper hygiene and similar products organized in 5 lines and 9 functional ranges.

The commodity character of the category of paper hygiene products–when consumers don’t spend much time in front of shelves and choose mainly according to price–makes the role of the brand even more important.

However, due to various extensions and product innovations that had been launched at different intervals throughout their history, Linteo’s initial portfolio lacked clear architecture and consistency in branding.

Client: Melitrade a.s.
Agency: Cocoon Group